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About Us

Direct Business Insurance is a trading name of RiskAlliance Direct Ltd., an independent broker providing bespoke insurance protection to small and medium sized businesses. It has been part of the RiskAlliance Insurance Group since 2012. Our customers have greatly benefited from the combined wealth of knowledge and technical expertise of its constituent companies.

Based in St. Albans with our head office in Bingley, West Yorkshire and several regional offices, including Northern Ireland, we are ideally placed to offer the personal service of a regional broker with the depth of experience and buying power of a national.

Direct Business Insurance was established more than 12 years ago with three primary aims:

  1. To provide small & medium sized (SME) businesses with a bespoke insurance ‘package’, tailor-made to meet their specific, individual, insurance needs.
  2. To ensure our customers receive the service they expect from a dedicated team who pride themselves on always being courteous, knowledgeable, professional and prompt.
  3. To speak to our customers in their first language, including: Cantonese, Mandarin, Spanish, Urdu, Gujarati and Hindi helping them understand their business insurance needs and the cover we provide.
Our success and growth is directly attributable to us continually striving to provide our policyholders with the best cover at an unbeatable price.